As Dragon Ball Z nears its 40th anniversary, it’s partnering with Lee® for a capsule collection. The collection features iconic characters like Goku, Vegeta, Frieza, and Piccolo in a selection of warm weather essentials including “denim shorts, short sleeve graphic tees, a short sleeve Fat Buu polo shirt, and the undisputed stand-out of the drop, an all-over print resort shirt featuring the iconic Kame House.” The designs are ultimately an “ode to late ‘90s and Y2K culture” with the overall collection taking a nostalgic look back at style from the early days of Dragon Ball Z—reaching an entire generation of fans who were introduced to anime through the series in the ‘90s and at the same time, grew up wearing Lee®. YPulse has talked about how brands have been using anime in marketing and products to reach Gen Z and Millennials and we know they’re interested in fashion brands collaborating with anime studios for collections. (BusinessWire)
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