Anime has seen a surge in recent years. These five brands are incorporating the genre into their marketing to reach young fans… TL;DR: Young people have been driving the popularity of anime, and the majority say they like the genre Gen Z and Millennials’ interest in anime is another sign of their interest in content from other countries, and a huge opportunity for brands in entertainment and beyond Brands are finding ways to incorporate anime into their marketing through collaborations or creating their own original content YPulse has been tracking young people’s borderless love for content from other cultures for years now, and called out anime as one of the biggest examples of global trends taking off with North American young consumers. The “Netflix Effect” led to anime shows like Avatar: The Last Airbender and The Legend of Korra to trend, making them some of the most-watched series on the streaming platform. Last summer, manga and anime streaming service Crunchyroll announced they surpassed five million paid subscribers globally, and...
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