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Gap is tapping into #BarbieCore in a new collab ahead of the Barbie film release. 

Apr 21 2023

Gap is tapping into #BarbieCore in a new collab ahead of the Barbie film release. Gap has teamed with Mattel Inc. on an apparel collaboration tied to the iconic doll. The Barbie x Gap collection will officially drop next month around the movie’s release and will include “T-shirts, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel.” Each item will retail for $24-$69 and don the Barbie branding in Gap’s arch typeface. But Barbie isn’t the only character getting themed apparel, the partnership is planning a slew of other releases inspired by Mattel’s portfolio of brands, including Hot Wheels, American Girl, Thomas & Friends, Masters of the Universe, and more. YPulse’s Fashion Preferences & Style report data shows that nearly a third of young consumers look to social media and 20% look to movies for fashion inspo. (AdAgeWWD)