Dove is working to protect kids’ self-esteem from the negative effects of social media. 

Dove is working to protect kids’ self-esteem from the negative effects of social media. The beauty brand is launching The Dove Self-Esteem Project this week which promotes their campaign for kids’ online safety and addresses the rise in mental health issues among kids directly related to social media. Dove is joining Lizzo, Common Sense Media, and ParentsTogether Action in a push for the 2023 Kids Online Safety Act (KOSA) “which supports standards, safeguards and tools that protect kids’ online experiences and limit their exposure to toxic beauty content.” In their first move toward making social media a more positive environment, the beauty giant released a three-minute short film on YouTube called “Cost of Beauty,” and shares the “true story of a young person whose mental health has been affected by social media.” YPulse data shows that 79% of Millennial parents say their children are social media users of one platform or another and most parents are worried about its effects on their children. (Marketing Dive)