Millennial parents are raising their Gen Z and Gen Alpha children with plenty of internet access—and more than just platforms made only for kids. YPulse data shows that 79% of Millennial parents say their children are social media users of one platform or another. And we know what you’re thinking: What can four-year-olds possibly be updating their status about? But for Millennials’ kids, the majority of whom are younger than 9-years-old, social media is a mainstream form of entertainment. While the oldest of Gen Z were five when YouTube was created, those younger have never known a world without video content at their fingertips, and Gen Alpha will probably grow up unable to even imagine one. But Gen Alpha and Gen Z kids are using more social media platforms than just those with dedicated spaces for their youngest users. Many video platforms (like streaming services and YouTube) have incorporated kid’s accounts, knowing that most parents are handing off a device for their child’s entertainment now and want to give...
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