The cannabis beverage brand Trip CBD has been named the U.K.’s fastest-growing soft drink. Over the past year, the CBD-based soda brand has grown by 522%, making it a major success in part due to the patronage of young consumers. While cannabis CPGs have been a hit in North America for a while now, the emergence of the cannabis industry has been slower in Western Europe. YPulse’s Health Drugs and Risky Behavior Report found that while two in five young North Americans use marijuana on a monthly basis, just 13% of young Europeans do. But that doesn’t mean they are not eyeing the potential: nearly two in five young Europeans say they’re interested in CBD-based gummies, beauty products, and beverages, and CBD / cannabis is one of the health trends they’re interested in now. Meanwhile, campaigns to legalize cannabis in Western Europe are growing, and Trip CBD’s growth proves that there’s massive potential for CBD products in the region. (The Drinks Business)
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