TikTok’s organizational aesthetic “pantry porn” is a must have for young consumers. 

TikTok’s organizational aesthetic “pantry porn” is a must have for young consumers. Aesthetics are important to Gen Z and Millennials—and they’re particularly interested in organizational methods that fit in with their style on social media. TikTok’s #CleanTok is a viral subculture that promotes this type of content, but its affinity for hyper organized and elaborate pantry designs are becoming mainstream. These videos of perfectly stocked shelves make it seem no longer acceptable for food to simply be placed in pantries, instead packaged items are put in more eye-pleasing sophisticated glass jars and wicker baskets with printed labels. While the content is often criticized for its wasteful nature, “pantry porn” is popular for its “mashup of infotainment, how-to, lifestyle content, and ASMR” videos that show creators restocking their items. Basically, these gens think excess is bad, but organized and aesthetically pleasing excess is okay—and having an organized celebrity-worthy pantry is now a status symbol. (Fast Company)