Instagram is bringing ads to the app’s search results and launching “reminder ads.” Meta is introducing new tools designed to facilitate better advertising on Instagram as the app struggles with a “weak advertising demand.” The first update involves the ability to see ads related to users’ searches. For example, when searching “skin care” on the app, relevant ads will pop up among the feed results. Luckily for users, these ads will stand out among regular content with the “Sponsored” label under the account name. Instagram is also adding “reminder ads” that are “designed to make it easier for businesses to announce, remind and notify people of future events or launches that they may be interested in.” This will help brands bring awareness to upcoming events and launches by alerting users with a reminder “one day before the event or launch, 15 minutes before and at the time of the event or launch.” YPulse data shows that more than half (52%) of young people say they want to see content from brands / products on Instagram. (TechCrunch)
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