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TikTok is showing users how it “sparks good” on the app. 

Mar 23 2023

TikTok is showing users how it “sparks good” on the app. As part of TikTok’s ongoing efforts to put the app in a positive light, they’re releasing a new web series on their official profile as well as on other social media platforms like YouTube. “TikTok Sparks,” which first premiered this week, is a documentary style web series that showcases success stories of small businesses and creators who made it on the platform. The series aims to inspire other entrepreneurs who want to grow their businesses on TikTok. The first two videos “center on small business owners who have used TikTok to advance their careers.” The effort is mainly serving as a counter to the potential ban and claims being made in government that the Gen Z-loved app is a “dangerous source of Chinese disinformation campaigns.” (Tubefilter)