Primark is introducing repair workshop programs across its stores in an effort to be more sustainable. Primark is the latest fast-fashion brand to announce sustainability initiatives, including the creation of free repair workshops in its stores in the U.K. and in the European continent. Extending the life expectancy of clothes is more sustainable than constantly buying new, so more retailers might follow Primark in teaching consumers how to sew and stitch. Young Europeans care a lot about the environment, but they also care about price, a dilemma YPulse explored in The Cause Conundrum Trend Report, and our recent data shows that 56% agree with the statement “I’d like to buy more eco-friendly products, but I care about price more.” (Fashion United UK)
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