BookTok’s popularity has created a divide among its influencers. YPulse told you the rise of #BookTok (one of TikTok’s largest subcultures) has been boosting sales in the publishing industry. The community now has a plethora of influencers who discuss books and provide recommendations across various genres. Top publishing houses have been taking notice of #BookTok’s influence and are increasingly partnering with creators to promote new books. Some creators are even earning six figure incomes through sponsorships and partnerships. But there’s also concern that #BookTok’s popularity could lead to a focus on commercial success rather than the actual quality of books being recommended. Plus, some BookTokers are facing backlash for promoting books that have problematic themes or authors. (Vox)
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