YPulse’s new Subculture Series will share deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off of connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, we’re taking a look at the fantasy subculture and how young people are driving new trends within a huge community that has spanned generations. While fantasy has long been a part of literature and pop culture, Gen Z and Millennials have revolutionized the genre by giving seemingly old lore modern twists. The fantasy aesthetic to these gens goes beyond dragons and faeries, and consists of anything magical or supernatural that doesn’t exist in the real world—which is why young people have especially been loving the genre. Escapism plays a major role in Gen Z and Millennials’ lives following the pandemic and through their current struggles with issues like inflation, social...
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