Nissan is bringing TikTok Now to March Madness. As Nissan returns as the official NCAA sponsor, they’re creating a ton of online and in-person efforts to reach college basketball fans while keeping the Nissan Ariya, its all-electric vehicle (EV), center stage. Along with six commercials airing this week, the automaker is tapping TikTok Now (the app’s BeReal copycat) “to encourage fans to post a video of their live viewing experience.” Participants are “encouraged to upload their TikTok Now videos to Instagram” for the chance to win tickets to the 2024 Men’s Final Four game. Nissan’s cross-platform reach is hoping to bring in engagement from all sides of social media, upping the chances of interaction. (Marketing Dive)
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