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TikTok Now is the Gen Z-loved platform’s way to compete with BeReal’s success. 

Sep 23 2022

TikTok Now is the Gen Z-loved platform’s way to compete with BeReal’s success. Lately, we’ve seen how social platforms like Snapchat and Instagram are rolling out similar features as BeReal’s popularity soars among Gen Z—and now that their favorite app is jumping in, the competition is growing even more fierce. For U.S. TikTok users, TikTok Now appears as a feature within the app under the Now tab, but for those outside the country it’s a stand alone app—and it’s already doing numbers. Following its release on the 18th, “TikTok Now ranks in the top 10 social networking apps in 39 countries as of today and that it’s in the top 100 apps overall in 24 countries.” The app is basically identical to BeReal, the only difference being that TikTok Now allows users to upload a ten second video while BeReal only allows for still images. (TheVerge)