Benjamin Moore is reaching young consumers through social media ads featuring home décor items in love with their paint. We know 100+ year old brands need to stay innovative to reach Gen Z and Benjamin Moore is doing just that by heading to FYPs to promote their newly reformulated paint. Two ad spots just dropped on TikTok and Instagram that show household items who are obsessed with the paint. The first video features a retro black cat clock starring at the walls in a home with emoji-esque heart eyes while it sings “What a Wall Wants,” a rewritten version of Christina Aguilera’s “What a Girl Wants.” The “Lovestruck Objects” are meant to spark creativity and appeal to the kinds of trendy décor styles young people have been interested in. The brand says the ads are “whimsical, musical and squarely aimed at younger audiences on TikTok and Instagram” since those are two platforms they use most. (AdAge)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
