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Burberry’s inclusive B:MINE campaign started an online controversy. 

Feb 22 2023

Burberry’s inclusive B:MINE campaign started an online controversy. The British luxury brand released a special campaign ahead of Valentine’s Day, featuring LGBTQ+ couples kissing and embracing. The campaign resulted in an online backlash, and some netizens even threatened to cancel the brand. But while some consumers shout at brands’ efforts toward inclusivity, YPulse research shows that Gen Z and Millennials want brands to be more inclusive in their advertising: 57% of young Europeans say they would think positively of a brand if it features a same sex couple in an ad. (Campaign)