Black Gen Z and Millennials are more prone to impulse buying because of social media. According to a Real Estate Witch study, “Black [M]illennials (68%) and Black Gen Zers (66%) report they make impulse or unplanned purchases based on a social media ad.” The study also found that about “66% of Black Gen Zers and 55% of Black [M]illennials have made a purchase based on an influencer’s recommendation, compared to 45% of all Americans.” But this is a reflection of young consumers’ mindsets following the pandemic and amidst economic and environmental uncertainty; Impulse buying for this gen is the product of a “treat yourself” mentality that YPulse digs into in our What Is Wellness? trend report. Our data shows 66% of Black Gen Z and Millennials agree: “Retail shopping is a form of wellness.” (Yahoo! Finance)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
