Snapple is going to start sharing their “Real Facts” with the help of artificial intelligence. In celebration of the brand’s 20th anniversary for their “Snapple Real Facts” program, they’re launching “Snapple fAIct Generator, a tool using ChatGPT.” By accessing the brand’s website or scanning a QR code on the bottles, users will be able to create and share facts on social media and it will create a “database of all the newly generated facts, with some appearing under bottle caps starting in 2024.” With ChatGPT’s recent hype, more brands are inserting the tech into their marketing, a trend YPulse predicts will become a mainstay this year. (Marketing Dive)
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