Hermès won the trademark case over the “MetaBirkins,” and opened the way to more regulations on digital copyright. Just this week, a jury in New York concluded that after the long battle against Mason Rothschild, his “non-fungible token versions of Hermès’ famous Birkin bags violated the French fashion house’s trademark rights.” The trial was the first of its kind to examine how intellectual property law can apply to digital tokens and set an expectation for the future surrounding digital models of branded products, which was ultimately decided could confuse consumers. The Paris-based luxury brand was rewarded “$133,000 in damages for trademark infringement, dilution, and cybersquatting.” YPulse research shows that two in five Gen Z and Millennials in Western Europe have already bought digital products. (Fashion United)
