Adidas launched a Gen Z-focused Sportswear line fronted by Jenna Ortega and football star Son Heung-Min. As the brand’s first new line in 50 years, Adidas Sportswear is meant to be positioned between the German brand’s Performance and Originals lines. Explicitly targeting Gen Z, the Sportswear line launched last week and includes “the Tiro Suit Collection of tracksuits, the Avryn shoe, the Express Dress, the Express Jersey and the Coach Jacket.” Alongside Jenna Ortega, who’s now the brand ambassador, is the Korean football star Son Heung-Min—or “Sonshine” as he is known among fans. YPulse told you that Adidas is one of the coolest brands according to European Gen Z and Millennials, and research from our Fits For The Feed Trend Report shows that streetwear is increasingly popular among these gens in Western Europe. (Vogue Business, Retail Dive)
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