Brands are constantly asking YPulse how to be cool in the eyes of young consumers, and we’ll be exploring just that topic in our upcoming Gen Z 101: Does Gen Z Think You’re Cool webinar with our youth experts. The reality is that being cool can feel incredibly elusive to brands, especially those trying to reach Gen Z and grappling with an overwhelming amount of trends, that move faster than ever. It’s also a generation for which the gatekeeper formula has been turned on its head: no longer do media companies and brands determine what’s cool, it’s completely in the hands of the consumer. Of course, one major way to learn what coolness is today and how to achieve it is to look at the brands that young people already consider cool. YPulse’s brand data tracker, which is available to Pro subscribers, measures 13-39-year-olds’ affinity for over 800 brands in Western Europe across 20 distinct diagnostics—including, you guessed it, what brands they think are cool. Today, we dug into...
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