French readers are now the second biggest consumer of manga, only behind Japan. In France, the passion for manga continues to grow: a recent study shows that the genre represented more than a quarter of comic book sales (27.3%) last year, compared to 6.5% just two years earlier. One in two comics sold in France is a manga, which makes the French the biggest buyers in the world, just behind Japanese consumers. YPulse told you how anime is becoming more of a mainstay among young consumers—and brands are increasingly incorporating the genre into their marketing to reach young fans. (Actualitte)
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