Gift cards are popular presents in Italy, and the market is expected to reach more than $18 billion dollars in 2028. A recent study by Allied Analytics shows that gift cards are becoming a thing in Italy, and the market size is due to increase significantly in the next years. Gift cards are especially popular in their virtual form—making it more convenient for consumers to track, manage, and redeem them. In the Holiday Shopping Plans Report, YPulse already informed you about young consumers’ desire for gift cards, and data from this same report shows that a third of young Europeans plan to buy gift cards as holiday gifts this year. (Digital Journal)
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