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Doritos is challenging consumers to get triangle haircuts in a new social media contest. 

Dec 19 2022

Doritos is challenging consumers to get triangle haircuts in a new social media contest. Doritos fans are being invited to show off their triangle shaped haircuts for the chance to win Super Bowl LVII tickets. From now through mid-January, participants can upload a picture of their triangle hairstyles on both Instagram and Twitter under the hashtags #NameThatTriangle and #Entry. Along with the tickets, winners can receive a signed helmet from Buffalo Bills linebacker Von Miller (who recently began sporting an interesting triangle haircut himself) or a “Triangle Hair Kit,” and a weekly winner will also be featured on Doritos’ Instagram. Doritos has been set on incorporating the shape of their chips into fun challenges (remember their scavenger hunt?). YPulse research shows 13% of Gen Z and Millennials say they have participated in a brand challenge. (Marketing DivePR Newswire)