Fashion brands are creating anime collections to stay relevant with young consumers. YPulse has talked about how brands have been using anime in marketing and products to reach Gen Z and Millennials, and found a quarter of 16-34-year-olds are interested in fashion brands collaborating with anime studios for collections. Well, those collections just keep on coming: French fashion brand Maje recently released a limited collection with the classic anime characters in Sailor Moon and recently, Dolce & Gabbana announced its newest collaboration with Jujutsu Kaisen, following the show’s movie debut. Although Dolce & Gabbana’s limited edition looks for Jujutsu Kaisen were not available online, the collection was featured in a pop-up store in Japan that “garnered quick attention and praise from fans on TikTok and Twitter.” (Glossy)
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