YouTubers are suffering from burnout. Many YouTubers are feeling “tossed aside by unfeeling algorithms and corporate bureaucracy,” and stuck between making the content being demanded of them and the content they actually want to create. Creators who have tried to diversify their content and appeal to different audiences as their personalities have evolved over the years tend to lose their viewership when they change their outreach. Massive success on the platform also often leads to difficult outcomes: the YouTuber is no longer relatable, they become subjected to cancel culture, or they crash under the pressure and demand of content consistency. (Vox)
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