TikTok is launching a new program that would help improve monetization for creators, and allow brands to have their ads seen by more users. 

TikTok is launching a new program that would help improve monetization for creators, and allow brands to have their ads seen by more users. TikTok is one of the top social platforms that Gen Z and Millennials are using, and the company just introduced its new TikTok Pulse program, which would allow brands to place their ads alongside the most popular content on the app. We told you about the ways social networks are expanding monetization opportunities for young creators, and TikTok’s new program would also provide a “revenue-share pathway” for creators on the app, and they wouldn’t have to organize separate brand partnerships themselves. According to TikTok, creators with at least 100,000 followers will be eligible to use the program during the initial stage, and ad revenue will be split 50/50. It is expected to launch to brands in the U.S. starting in June, with additional markets to follow in the fall. (TechCrunch)