NEW GEN Z 101: Unlock & Outlast Microtrends

Walmart is launching a new activewear brand. 

May 02 2022

Walmart is launching a new activewear brand. YPulse’s fashion preferences and style report found that activewear is a top fashion trend young people are interested in, and loungewear and athleisure has exploded in the last two years. According to NPD Group, activewear sales were up by 37% in 2021. Walmart is a top retail brand among Gen Z and Millennials, and to build on the success of the activewear industry, the retailer is debuting its own brand featuring apparel at affordable price points. Love & Sports was created in collaboration with fashion designer Michelle Smith and SoulCycle instructor Stacey Griffith. The first collection will include 121 women’s activewear and swim items. The activewear will come in sizes XS to XXXL, while the swim items will be available in sizes XS to XXL. Love & Sports’ collections will drop seasonally, with footwear and accessories to be introduced in the fall. (Retail Dive)