Nearly one-half of Gen Z say AR lenses and filters help them feel more connected to brands. According to Snap Inc.’s recent Snapchat Generation Report, Gen Z Snapchatters are looking for connection with friends and brands. The report found that 70% of Gen Z Snapchatters feel it’s important for brands to build connections with them, with nearly one-half saying using augmented reality (AR) lenses and filters help them feel more connected to brands. Fifty-two percent have connected with others over a brand they like and 50% have used social platforms to investigate recommendations or opinions from friends and family. When it comes to commerce, 92% of Gen Z are interested in using AR for shopping and 88% are interested in using AR to try on makeup or clothes. As Gen Z and Millennials continue to fuel social commerce, creating online shopping experiences is key. YPulse’s shopping and retail research shows 79% of young shoppers are interested in augmented reality try-ons. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
