This week in makeup marketing…a Dunkin’ and E.l.f. Cosmetics makeup collection is officially a thing. Featuring an array of shimmery eye shadows, two “Glazed for Days” lip glosses, a coffee-scented lip scrub, makeup brushes shaped like straws, and more, everything about this sweet collab screams Dunkin’. A makeup sponge that resembles a strawberry-frosted donut with confetti sprinkles is included, plus an E.l.f.-Dunkin’-branded coffee cup. E.l.f. Cosmetics loyalty program members can snag the collection first on the brand’s website, and it will roll out in Ulta Beauty stores and online starting April 3. YPulse’s Brandoms trend research found that 45% of 18-35-year-olds like to see their favorite brands take on other industries, with beauty being one of the most popular to tackle. (CNN, Elite Daily)
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