7-Eleven turned its iconic $1 coffee into a skincare product. Tapping into young consumers’ growing interest in skincare, 7-Eleven has turned its $1 coffee into a scrub in partnership with Adore Beauty. The coffee scrub is made from the same beans that are in the $1 drink—and is sold at the same price. Australian Actor and influencer Olympia Valence is the face of the limited edition product, which will be available across 700 stores in Australia and on Adore Beauty’s website. Weird marketing is still as popular as ever, so take this as yet another example of how unexpected brands can turn their products into lifestyle offerings. (Marketing Mag, MSN)
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