Victoria’s Secret’s Pink tapped TikTok creator Remi Bader to consult on the brand’s “first size expansion into XXL swimwear.” Known for her “realistic fashion hauls” on TikTok, Remi Bader is a content creator and curve model who uses her presence on the app to bring transparency to how plus-size clothing actually performs, holding brands accountable through it all. Now, she’s working with Victoria’s Secret as a brand ambassador and size consultant for Pink to help launch its first XXL swimwear line. Bader will also curate a collection of her favorite Pink items, participate in brand events / activations, and serve as a judge for the annual Pink With Purpose Project where 10 young adults receive $25,000 to fund a project that ties in with the brand’s “core values of People, Purpose, or Planet.” Victoria’s Secret has been making strides in representation lately, showcasing its first transgender model and model living with down syndrome in recent campaigns, and Pink’s partnership with Bader shows once again how the formerly traditional intimates and apparel brand is changing for the better. (Retail Dive)
