What are the top luxury brands Gen Z and Millennials want to own? We asked… While expensive prices are still a barrier to entry, there are clear signs that Gen Z and Millennial shoppers have interest in luxury brands. Last spring, we told you that the hashtag #CheapestThing, which currently has four million views, was trending on TikTok as users showed off the cheapest item they could buy from luxury brands like Chanel, Gucci, Prada, and Hermès. Everything from lip gloss to keychains were featured in users’ videos—and because luxury brands still use fancy and luxury packaging for all...
