NEW GEN Z 101: Unlock & Outlast Microtrends

Supreme’s latest brand collabs include Kraft Mac & Cheese, ChapStick, and more.

Feb 15 2022

Supreme’s latest brand collabs include Kraft Mac & Cheese, ChapStick, and more. The luxury streetwear brand remains a favorite of Gen Z and Millennials, and it’s once again prepping for some unexpected collabs for its spring / summer collection dropping online and in-store in Japan this week. Supreme branded ChapStick, a Bang & Olufsen speaker, and an Airstream trailer will drop soon, featuring the infamous red box logo on each product’s exterior. The brand is also teaming up with Kraft Mac & Cheese on a box of exclusive alphabet letter noodles that spell out “SUPREME.” A home collab is also planned, featuring Supreme-branded PoggiUgo planters, a rug, and a cast iron skillet. But of course, the collection wouldn’t be complete without some clothing: consumers can also snag a branded Aeon Flux-themed varsity jacket, shorts emblazoned with designs from artist Ralph Steadman, leather pants, cozy knits, and more. YPulse told you how Supreme has been redefining luxury for young consumers with branded stunts and a limited edition strategy, and it’s certainly a brand to keep on your radar. (HYPEBAEComplex)