Madewell wants to help young consumers “color their life” with a new custom paint collection with Backdrop.

Madewell wants to help young consumers “color their life” with a new custom paint collection with Backdrop. Launching today, the Madewell x Backdrop “STUDIO HOURS” collection includes nine clothing and accessory styles and three paint finishes in its warm taupe hue. The line is inspired by the hours artists spend in the studio and the clothes they wear (think overalls, chore jackets, and tees), and some of the pieces include a trendy bucket hat, comfy sneakers with suede detailing, and a canvas tote bag. And for DIY-minded consumers, they can also snag the actual paint, which comes in Backdrop’s Standard, Semi-Gloss, and Cabinet & Door finishes. Backdrop has built a strong following thanks to its environmentally-friendly focus (the brand recently became the first Climate Neutral certified paint company) and its social media ready hues, and Madewell’s collab marks the latest (unlikely) brand partnership from the paint company. (PureWow, WWD)