Amazon’s first apparel store is coming to California—and it could be an industry game-changer. The Amazon Style store marks the company’s latest move in the physical retail space, with its first location opening in Glendale, California, later this year. Amazon Style will feature a variety of well-known and emerging brands across the men’s and women’s apparel, shoes, and accessories categories, and prices will range from $10-$400 to meet the price points of every shopper. YPulse research shows Gen Z and Millennials favorite place to buy clothing is Amazon, signaling how the pandemic has not only digitized their shopping preferences, but that affordability is one of these gens’ top priorities when looking for new clothes. (CNBC)
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