A London-based TikToker who is known for his excitement for trains is the star of Gucci’s next The North Face collab. Francis Bourgeois is a 21-year-old TikTok creator in London who has built a following of over 2M followers for his popular trainspotting videos. Now, he’s the star of Gucci’s next collab with The North Face and Highsnobiety where he’s seen modeling a $9,000 puffer and a matching pair of $2,000 trousers inside a 2MT locomotive. Bourgeois’ post from the campaign shoot has amassed 500K views, and one user commented, “It’s actually nice seeing someone so wholesome get brand deals like this rather than problematic influencers.” And according to Bourgeois, his trainspotting TikToks help him “reclaim his love for trains,” something he used to get made fun of for as a kid. YPulse’s WE influencers and celebrities research shows Gen Z and Millennials say online celebrities (like content creators on TikTok) are the most relatable type of celebrity. (Business Insider, Yahoo! Finance)
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