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Naomi Osaka and Venus Williams partnered with Nike and Stitch Fix on active-focused campaigns.

Jan 14 2022

Naomi Osaka and Venus Williams partnered with Nike and Stitch Fix on active-focused campaigns. For Osaka’s third collab with Nike, the tennis star’s curated activewear collection features a stylish mix of unisex pieces like long sleeve turtleneck tops, vests, buckled tennis pants, sweatshirts, t-shirts. Orange, gray, black, red, and green (Osaka’s favorite hues) are fused into the collection, along with pops of camo print. Osaka points out that it was important to include “something for everyone, which means more versatile, gender-neutral pieces.” Meanwhile, Venus Williams teamed up with Stitch Fix to help consumers combat “gymtimidation.” The “Goodbye Gymtimidation” campaign features tips from Williams on how to overcome self-doubt, a partnership with the Happier app, and highlights Stitch Fix’s size-inclusive activewear from brands like Girlfriend Collective, Adidas, Free People Movement, and Williams’ EleVen. The campaign was inspired by internal research that found 59% of women who work out say it’s hard to find workout gear that fits and performs perfectly—and 89% of women in the U.S. “are more likely to stick to their fitness goals if they have workout clothes that make them feel confident.” (VarietyAdweek)