OPI tapped Xbox for a line of gaming-inspired nail polishes. Featuring 12 nail colors, the OPI x Xbox nail polish collection brings gaming culture to life with vibrant polishes including Quest for Quartz (rose quartz), You Had Me at Halo (shimmery blue), The Pass is Always Greener (pastel green), and Heart and Con-soul (crimson). The collection is available at Ulta Beauty in the U.S., and any color that is purchased grants access to redeemable codes that unlock an exclusive Ford GT livery in Forza Horizon 5 and armor coating in Halo Infinite. YPulse told you how non-beauty brands have been releasing beauty collections to reach Gen Z and Millennials, and OPI’s Xbox line is a clear sign that marketing to gamers is expanding far beyond stereotypes about this increasingly diverse group. (The Verge)
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