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Meta’s Movie Mate is giving “Scream” fans a “second-screen experience” ahead of the horror film’s new release in January.

Dec 27 2021

Meta’s Movie Mate is giving Scream fans a “second-screen experience” ahead of the horror film’s new release in January. Created by Facebook Creative Shop, fan platform Hello Sidney, Instagram, Messenger, Paramount Pictures, and Spyglass Media Group, the Movie Mate Scream experience lets fans stream the original Scream movie while Movie Mate shares behind-the-scenes footage, exclusive photos, and entertaining facts about the movie. Users can access the Movie Mate experience via the Send Message button on the Scream Movies Facebook page or by sending a direct message to @screammovies on Instagram. Fans are also able to choose their own adventure while streaming the movie. YPulse told you how movie marketing has been getting creative via AR activations and interactive trailers to reach young fans, and Scream’s Movie Mate experience signals the trend is still going strong. (Adweek)