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Panera introduced an “Ugly Holiday Cup Collection” designed by TikTok’s Emily Zugay.

Dec 07 2021

Panera introduced an “Ugly Holiday Cup Collection” designed by TikTok’s Emily Zugay. After going viral in September for (jokingly) redesigning major companies’ logos, Emily Zugay has been teaming up with several brands for ad campaigns on TikTok while consistently gracing social media with more ugly logo designs. Now, Panera is putting a spin on the holiday cup tradition Starbucks is known for by releasing an ugly holiday cup collection designed by Zugay. The cups feature intentionally misspelled words like “RAINDEER,” choppy graphics, and fonts designers would never dare using—all noteworthy marks of Zugay’s beloved work. Panera notes the collection emphasizes that the only thing that matters this holiday is what’s on the inside, and the cups have already been awarded to 125 lucky fans who entered the giveaway through the campaign’s website. (AdAge)