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Yes, adopting a sober lifestyle is still popular among Gen Z and Millennials, and nonalcoholic beverage joints are booming because of it.

Nov 30 2021

Yes, adopting a sober lifestyle is still popular among Gen Z and Millennials, and nonalcoholic beverage joints are booming because of it. Even during the pandemic, young people have made a conscious effort to limit their alcohol consumption. Beverage options for nondrinkers and the sober-curious have expanded thanks to this sobriety shift, and a wave of shops dedicated to zero-proof cocktails and booze-free batched cocktails are popping up to appeal to the alcohol conscious consumer. Open Road is a Pittsburgh bottle shop dedicated to selling bottles of wine, beer, batched cocktails, spirits, and aperitifs that are .5% ABV or lower; Sipple is a Houston-based shop that started as an ecommerce site and recently opened its first in-person store near Rice University to push the nonalcoholic beverage category to young consumers; and Minus Moonshine is a nonalcoholic bottle shop in Brooklyn aimed at cultivating an inclusive space for people of all backgrounds to congregate. While some of the best-known nonalcoholic beverages have seen success thanks to social media and their DTC business models, the in-person nonalcoholic bottle shop gives nondrinkers an experience of their own. (Eater)