NEW GEN Z 101: Unlock & Outlast Microtrends

Gen Z and Millennials are swapping chic, black apparel for maximalist styles and vibrant hues.

Nov 03 2021

Gen Z and Millennials are swapping chic, black apparel for maximalist styles and vibrant hues. As young consumers continue bringing back Y2K-era fashion, they’re also fueling a new fashion “trend” known as “dopamine dressing” as they use fashion to express themselves after more than a year of spending time at-home during school, work, and quarantines. Capsule wardrobes and all-black apparel are no longer the only definition of chic style. Today’s young consumers are all about experimentation, mixing-and-matching vibrant clothing and vintage wares. According to one 25-year-old, “Because of the pandemic, my style had a rebirth,” describing her new style as “Bratz Doll gone thrift shopping.” Embracing eccentric clothing isn’t all about going out and showing off one’s fashionable ‘fits, either; it’s about bringing the “human element” back into fashion as content creator Maxine Wylde says, dubbing the growing interest in multicolored outfits as “kidcore.” While comfort and loungewear are still top priorities according to our fashion research, brightly colored clothes, fashionable going out clothes, and DIY fashion are some of the top fashion trends Gen Z and Millennials are interested in right now. (Harper’s Bazaar)