NEW GEN Z 101: Unlock & Outlast Microtrends

Millennials are more comfortable with investing in cryptocurrency than generations before them.

Nov 02 2021

Millennials are more comfortable with investing in cryptocurrency than generations before them. As cryptocurrency and NFTs continue making headlines, new research from Bankrate shows that 49% of Millennials say they are at least somewhat comfortable with investing in crypto assets like Bitcoin compared to 37% of Generation X and 22% of Baby Boomers. Millennials express the most comfort with cryptocurrency out of all generations, and nearly 12% think cryptocurrency is the best way to invest money they won’t need until several years later. Gen Z is also gaining interest in cryptocurrency according to YPulse research, with 50% of Gen Z males and 38% of Gen Z females saying they’re interested compared to 73% of Millennials males and 55% of Millennials females. (Bankrate)