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Etsy is encouraging shoppers to “Give More Than a Gift” and shop small businesses this holiday.

Nov 02 2021

Etsy is encouraging shoppers to “Give More Than a Gift” and shop small businesses this holiday. As major retailers continue facing supply issues, Etsy is rolling out a “Give More Than a Gift” campaign, inspiring shoppers to “buy with intention and seek out products with craft, quality, and meaning,” according to Etsy’s CMO, Ryan Scott. The online marketplace is known for its unique sellers who provide specialty crafts, one-of-a-kind items, and personalized products, and Etsy is hoping it will stand out from major retailers this holiday as shoppers get creative with their gift giving. YPulse’s holiday shopping plans research shows that 59% of young consumers are worried COVID-19 shipping delays will make it hard to shop for presents they want to give, and 64% of young holiday shoppers plan to shop via an online marketplace like Amazon or Etsy this year. (AdAge)