Speaking of crypto, Burger King is teaming up with Robinhood to offer loyalty rewards members a chance to win cryptocurrency. Burger King Royal Perks members who make a qualifying $5 purchase inside the BK app, online, or at a restaurant now have the chance to score “a side of crypto.” After making a qualified purchase, members can score their crypto via an email prize code that can be redeemed in the Robinhood app. In total, the QSR will give away 20 Bitcoin, 200 Ethereum, and 2 million Dogecoin—valued at more than $61,000 (Bitcoin), $4,300 (Ethereum), and $0.27 (Dogecoin). By tying into conversations related to young people’s growing interest in crypto and “memecoins,” Burger King is hoping to drive use of its app and membership to the Royal Perks loyalty program. (Marketing Dive)
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