Campbell’s is teaming up with Universal Music Group (UMG) on a series of musically-connected soup cans. After redesigning its soup can for the first time in 50 years this summer, Campbell’s is once again putting a next gen spin on its iconic brand while deepening the connection between cooking and music. According to a Dynata survey, 73% of home cooks listen to music while preparing a meal, and one-third cite music as a source of inspiration in the kitchen. Campbell’s series of specially marked soup cans (available at select retail locations) will feature QR codes that unlock recipes, behind-the-scenes content, and playlists featuring recorded songs from UMG artists—one song will be released weekly through November 5 featuring artists like Julien Michaels, Peach Tree Rascals, Jac Ross, and Mickey Guyton. A Sounds Good Tonight SoundCloud contest is also kicking off November 15, and consumers can submit cooking-inspired songs for a chance to work with Campbell’s and win $20,000. (Marketing Dive)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
