Twitter is rolling out a creator program to boost its investment in social audio. Following its Spaces launch earlier this year, Twitter is introducing the Spark program to recruit content creators to the social audio space. The three-month accelerator program is aimed at “discover[ing] and reward[ing] great Spaces on Twitter with financial, technical, and marketing support,” and selected participants will earn $2,500 per month for running an audio room two times a week for three months. Meanwhile, a new survey conducted by the social platform found that users who are 16-24-years-old drive the majority of conversations for topics including food, gaming, and movies, with 70% of respondents in the same age range saying they use Twitter to learn about new product drops. YPulse’s Social Media Deep Dive trend data shows that 32% of Twitter users are Gen Z and 35% are Millennials, and following the news is another popular reason they visit the platform. (TechCrunch, Adweek)
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