Taco Bell is giving away free tacos on Discord to celebrate National Taco Day. Today (October 4) marks National Taco Day, and Taco Bell is making its Discord debut with the launch of its own server where it will crown a “taco champion” via a trivia campaign, “raid” other Discord channels to give away free tacos, while promoting the effort with Easter eggs on Reddit and Taco Bell’s social channels. Additionally, the QSR is running an international campaign, offering fans the chance to score free tacos by messaging a taco emoji to a designated number. Discord boasts 150 million monthly active users (36% of Gen Z and 18% of Millennials currently use the network according to YPulse’s social media monitor research), and brands like Jack in the Box, Hot Topic, and Chipotle have been tapping the chat platform to engage with young fans. (Marketing Dive)
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