Etsy is doubling down on virtual shopping with Etsy House, an interactive augmented reality home shopping experience. YPulse told you how an augmented reality (AR) plan is key for reaching the next generation of consumers, and Etsy House is building on the brand’s existing AR offerings by letting shoppers tour a digital home decorated with curated items from the handcrafted marketplace. The interactive house was created with The Boundary (a creative visualizations studio), and features true-to-scale renderings and 360-degree imagery—displaying everything from holiday decor and gifts to Etsy Design Award-winning items, furniture, artwork, and more. Shoppers can view product details and a link to purchase by hovering over each item in Etsy House, creating a seamless shopping experience while helping them visualize how items will appear in their own homes. (Retail Dive)
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